Overview

 

For over 50 years’ Mileta has been one of the leading sign and display suppliers within the catering and hospitality industry with stockists throughout the UK & Ireland.

Mileta stocks a vast range of interior and exterior signage solutions. The company also has its own in-house graphic designers and can manufacture bespoke designed products.

The Challenge

The senior management team identified the need to grow its market share, the company needed to target new markets, both geographically and sector based whilst developing and improving internal resources to support company growth.

Management also needed support and guidance to create a marketing strategy to take the business forward, whilst at the same time creating a more efficient and effective sales resource. It was also agreed that formal leadership and management training should be implemented to give the young management team guidance and direction to business and personal objectives. Finally, the business processes in the manufacturing and dispatch departments needed streamlining for efficiency.

The Solution

Fresh Business Services provided coaching support to senior managers, through Ray Leary. Working with John Studholme, Managing Director and his son Martin, Ray created a three-year vision and corporate action plan to develop new business prospects and value-added opportunities from existing clients.

The marketing strategy included creating a new e-commerce website for online ordering and promotions. We also advised on a new marketing mix to raise awareness of the business and targeted new markets, whilst creating positive messages to the market.

We reviewed and updated existing sales processes and converted the sales strategy from a high cost, low return agency strategy to a low cost, efficient inhouse and profitable sales resource.

In addition, Imelda O’Keeffe has worked with the Management team to develop their skills, including team management, change management, team leadership capabilities and personal development. With the objective of improving personal skills leading to the improvement on the bottom line.

Fresh Business Services continues to provide general business coaching and support to the Managing Director and other senior managers, including reviewing the operational processes and advising change for efficiency and cost reduction.

Customer

Mileta Signs Ltd

Sector

Hospitality & Catering

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