Ace Lifts Ltd

One of the UK’s leading lift installation companies, specialising in innovation and Lift Technology.

The Company

ACE Lifts Ltd is an independent lift company established in 1988. The company now employees over 60 people, throughout the UK. ACE Lifts provides the complete lift service from installations and refurbishment to ongoing maintenance and repairs. They also manufacture lift components in their UK based factory.

Their approach is quality engineering and great customer service, combined with continuous research to create innovative solutions. They are the UK market leader in the provision of the innovative i-COM lift monitoring service.


The company required both new investment for growth and research and development.

In addition, the Managing Director identified the need for consultancy support to create a new marketing strategy and leadership and management training for a new middle management team.

Our Solution

  • Creation of a three-year growth plan including an innovation strategy for new product development (NPD) and a marketing strategy for the launch of a unique remote monitoring system.
  • Market research project on new product launch and barriers to entry
  • Leadership and management training for senior/middle management team
  • Creation and implementation of a marketing strategy for opening of new branch in south of England
  • Advised and provided links to external funding agencies to raise over £600k of equity investment
  • Continued business coaching of senior management team on innovation projects and managing risk

Fresh Business Services worked very closely with the Managing Director and his team to implement the above actions, which proved to be a great success for the company’s future


Fresh Business Services have provided professional and focused support to Ace Lifts. Their senior consultants and management team understood our needs as a business and as individuals very quickly. They devised different strategies to achieve our objectives and were professional in implementing the help and support we needed.

They advised us through the entire process and ensured positive outcomes.

The way they took time to match our needs with external investors was particularly impressive. Since our investments have been completed the experts at Fresh Business Services have been in regular contact to ensure both Ace Lifts and our investors are progressing in a positive manor and achieving our goals.

I am very happy with the professional advice and guidance we received from Fresh Business Services. I think it is fair to say that without their skills, knowledge, and patience, we would have struggled to achieve our objectives and such positive outcomes. I would like to take

this opportunity to thank Fresh Business Services, who have been absolutely 100% a benefit to Ace Lifts.

Charles Salter – Managing Director Ace Lifts Ltd

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